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Are you looking for the perfect diamond, but don't want a jeweler to take advantage of you? Before you start shopping, take time to learn the "4Cs" of diamonds: Cut, Color, Clarity and Carat. Armed with this knowledge, your diamond buying experience will be much more enjoyable.
If you have any questions regarding diamonds, or the diamonds that Polacheck's Jewelers carries, please feel free to call your local
store or email us.
The 4 Cs
Cut: The better the cut, the more brilliant
Color: The whiter the diamond, the more brilliant
Clarity: The more pure the diamond, the more rare
Carat: The larger the diamond, the more rare
